summary (p54)

How color can change your life

  Colors affect our life in many ways. There have been several interesting sudies on the positive effects of color. Studies prove that the color red is a stimulant that ffects our appetite. Because when we see red, our body produses a chemical called adrenaline that increases our heart rate and enhances our appetite. In contrast, the blue color reduces appetite, possibly because so few blue foods exist in nature. In yellow case, yellow is the first color that eye processes. That's why stores use  yellow signs to make sale items. If we are starting a new job, and we've decided to wear our bright red suit so people will notice us. But using the small amount of red can be warm and inviting. So we can use the small amounts of red like a scaf r blouse. Instead, in the United States, dark blue has historically been associated with power, responsibility, and respectability.So we have to remember color can make a difference.